Evolution Fresh Juice

Read the Fine Print. Then Drink It.
Not all juices are created equal—so we invited wellness-minded consumers to flip their bottles and see for themselves. The #turnitaround campaign challenged people to compare ingredient labels and share their wellness goals for a chance to win a year’s worth of green juice.

As Group Creative Director, I led the concept and execution with my team—part of the pitch that not only made a splash, but helped win the business.