EXPERIENCE:

iostudio | Nashville | Creative Director | 2022 - Present

Lead a cross-functional team in crafting compelling brand stories across all channels for clients, including the Army National Guard, Project Heart, AmericanHealth Partners, and the Tennessee Department of Workforce and Labor. Optimize resource management to enhance creative output and efficiency. Foster cross-functional collaboration, aligning creative vision with businessobjectives. Member of the agency leadership team, contributing to strategic decision-making and overall agency growth.

McDonald's In-House Agency [ Contract] | Creative Lead | Aug 2021 - Jul 2022

Led creative projects for the Global People Group, enhancing communication across all levels, from corporate to franchisees and crew. Managed the development of concepts for video, digital, and internal communications. Collaborated with teams to address communication challenges, ensuring effective and innovative solutions

T-Mobile Studios [Contract] | Creative Director | Oct 2020 -Jul 2021

Creative Director embedded in T-Mobile Studios’ social media team, tasked with crafting compelling content that engaged current and future members across all social channels. Collaborated with marketing and design teams to align social media content with overall brand strategy.

Foodmix Marketing Communications | Chicago | Executive Creative Director | Apr 2018- Jun 2020

Led all creative work from concept to execution for top-tier food brands, including Smithfield Culinary, Cargill, and Red Diamond Coffee & Tea, across all channels and platforms. Directed and managed a team of 7 art directors, writers, and developers, ensuring cohesive project execution. Optimized resource management, delivering projects on time and within budget. Collaborated with C-Suite executives, chefs, photographers, and videographers to deliver attention-grabbing campaigns that met marketing objectives.

Freelance Creative Director | United States | Jun 2019- Jul 2022

Collaborated with top-tier agencies and organizations, including BBDO, Northlich, Sawtooth Group, Quench, Ketchum, and Cinemark. Conceptualized, developed, and executed impactful creative campaigns across digital, social, and direct channels for a diverse group of high-profile clients,including Pearl Vision Centers, SC Johnson, McCormick Spices, Finlandia Butter &Cheese, the Ohio Lottery, and Western & Southern Financial.

Upshot | Chicago | Sr. VP, Group Creative Director | Nov 2014- May 2016

Recruited to help lead the agency’s creative department, elevate digital thinking,and expand the agency beyond its shopper marketing specialty to secure larger portions of client business and increase revenue. Directed a team of 15 writers, designers, producers, videographers, and editors. Successfully pitched and won significant accounts, including Evolution FreshJuices, Tazo Tea, and Metronet Cable. Oversaw from concept to execution of creative work across brands, includingCore Power, Liftmaster, Modelo, and Omron.

Pavone Marketing Group | Philadelphia & Harrisburg | Executive Creative Director | Nov 2012-Nov 2014

Led creative teams at two of Pavone Marketing Group’s agencies, Quench and Pavone. Managed a team of over 18 writers, designers, art directors, videographers, and editors. Revitalized the creative department, resulting in the agency’s first creative awards, including “Best of Show- Digital” at the Philadelphia Addy Awards. Campaign for Starkist's "Tuna Creations" grew sales by 45% in just 6 months and achieved a 10% halo boost for all other brand lines. Created the first-ever Twitter-activated tap handle for Yuengling Beer. Transformed the agency process by implementing a culture of cross-departmental collaboration.

Agency Sacks | New York | Executive Creative Director | Oct 2011- Nov 2012

Led the creative department at this luxury agency focused on premium brands including: Constellation Wine Group, Wüsthof Cutlery, The Fontainebleau Hotel, Miami, Rosewood Hotel Group, Taj Hotels Resorts and Palaces, Leading Hotels of the World, Sony Cierge.

Neiman (now A&G) | Harrisburg & Philadelphia |Executive Creative Director | June 2007 - July 2011

Hired as creative director and promoted to ECD within 7 months. Directed a team of 12 writers, art directors, designers, producers, videographers, and editors. Successfully pitched and won significant accounts including Trex Decking & Railing, Sunoco, and Dietz & Watson. Pitched and retained the agency’s two most significant accounts, The Commonwealth of Pennsylvania and Capital Blue Cross Insurance, when they came up for review. Helped to open the agency’s second office in Philadelphia growing it from four. initial employees to a staff of 35. Accounts included: Dietz & Watson, Capital Blue Cross Insurance, The Commonwealth of Pennsylvania (Dept of Health, Dept of Revenue, Dept of Transportation), Sunoco, First Energy. Led the creative group to winning multiple Gold and Silver Addy’s including Best of Show in Print, Radio and Public Service and National Gold Addy

Marc USA | Pittsburgh | Senior Creative Director | November 2001 - June 2007

Hired as an ACD on the Checkers/Rally”s account and steadily promoted to Senior Creative Director. Led creative on the agency’s three biggest accounts, Checker’s/Rally’s Fast Food Restaurants, Rite Aid Drug Stores, and the Pennsylvania Lottery. Grew the Pennsylvania Lottery account into the fastest growing lottery in the country with sales of over $1billion. Won “Best Campaign of the Year” from National Restaurant Review for our work on Checker’s/Rally’s.

Wyse Advertising | Cleveland | Sr. Art Director | June1999 - November 2001

Returned home to Cleveland for the opportunity to work for this legendary regional agency. Worked on Sherwin-Williams, Kelly Temporary Services, Western Star Trucks

R&R Partners | Las Vegas | Sr Art Director | September 1997 - March 1999

What happened in Vegas stays in Vegas. Accounts included: Las Vegas Convention and Visitors Bureau, Flamingo Hilton, Luxor Casino & Hotel

J.Walter Thompson |Chicago | Art Director | April 1993 - May 1997

Worked on all the brands I grew up eating including: Oscar Mayer, Kellogg’s, and Kraft. Also worked on Princess Cruise Lines, Midas Automotive Centers, and 7-Eleven

New Business Pitched and Won

Awards and Recognition:

One Show I Short List | Ohio Lottery Problem Gambling | TV

National Addy Award | Gold | Penn Dot Live Free. Ride Alive

Philadelphia Addy Award | Best of Show- Digital | Yuengling “Tweets On Tap”

Philadelphia Addy Award | Best of Show - Radio | First Energy

Philadelphia Addy Award | Best of Show - Print | Culinary Confidence

Philadelphia Addy Award | Gold | PDOH HIV | OOH

Philadelphia Addy Award | Gold | The Resort at Paws Up | Print and OOH

Nashville Addy Award | Silver | Army National Guard | Social

Effie | Silver | 7- Eleven | OOH

London Festivals | Silver | 7-Eleven | OOH

Marcum | Platinum | Core Power | Campaign

Hermes | Platinum | Core Power | Campaign

Communication Award | Platinum | Core Power | Campaign

Telly Award | Bronze | Core Power | TV

Nation’s Restaurant News | Best Campaign | Checker’s & Rally’s

Print’s Regional Design Annual | 7-Eleven | OOH

Archive Magazine | LifeSource | On Prem

Addy Award Judge | 2021 & 2022 District 2 (DC, DE, MD, NJ, NY, PA)

Client Experience:

Food: Starkist, Sunny Fresh Eggs, Oscar Mayer, Kraft, Dietz & Watson, Red Diamond Coffee & Tea, Smithfield Foodservice, Hershey’s, Turkey Hill Ice Cream and Iced Tea, B&W Quality Foods, Columbus Oils, Cream of Wheat, Ortega, Checkers/Rally’s Fast Food, Core Power Protein Drink, Evolution Fresh Juices, Cargill Foodservice, TNT Burgers, Sterling Silver Meats, Wüsthof, McCormick Spices, Upstate Niagara Cooperative, Rosina’s, 7-Eleven

Booze: Yuengling, Modelo, Casa Noble Tequila, Kentucky Owl, Big Hill Cider

Healthcare: Omron, UPMC, Capital Blue Cross, Pennsylvania Department of Health, Pennsylvania Hospital, St Elizabeth Healthcare, Holy Spirit Hospital, Mt. Nittany Health, University Hospitals of Cleveland, Sunrise Hospital and Medical Center, Rite Aid Drug Stores, Project Heart, American Health Partners

Gaming: Luxor Hotel and Casino, Flamingo Hilton, Excalibur, Ohio Lottery, Pennsylvania Lottery

Travel/Hospitality: Rosewood Hotel Group, Gramercy Park Hotel, Fontainebleau Hotel, The Resort at Paws Up, Taj Hotels Resorts & Palaces, Leading Hotels of the World

Home: Trex Decking & Railing, Liftmaster, Sherwin-Williams

Financial: Nuveen, Wester & Southern, Fulton Bank, Orrstown Bank

Automotive: Midas, Western Star Trucks, Havoline Motor Oil, Sunoco Gasoline

Government: Commonwealth of Pennsylvania Departments of Health, Transportation and Revenue. Tennessee Department of Labor and Workforce Development, Army National Guard

Misc: 2K Sports, CSNPhilly.com, First Energy, Kelly Temp Services