DIGITAL + VIDEO + SOCIAL + PRINT + CUTTING EDGE CULINARY STARS
Seen as the knife their parents use ( i.e old and stodgy), Wüsthof had an image problem. To redefine the brand, we teamed up with some on-the-edge influencers who are pushing culinary boundaries in an integrated campaign we called "Defining The Edge". Centering around a microsite for the brand, each influencer has a devoted page featuring videos content and downloadable recipes of their signature dishes.
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