SHOPPER + DIGITAL + SOCIAL + OOH + MOBILE + PACKAGING + GAME FACE
Utz is a quirky, fun snack brand that our target audience already loves for its retro, ironic coolness. We also were aware that the internet was filled with people creating games using our snack food. That's when it dawned on us that ":there's a sport in every bag" and the PROcrastinator campaign was born.
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User generated videos.