As a creative, I tell memorable brand stories seamlessly across digital, traditional, social, shopper and event. To me, each channel is an opportunity to engage, captivate and ultimately inspire the audience.
An art director by lineage, I also write. I'm ambidextrous by nature so doing both not only came naturally, it also just seemed to make sense. I still am in love with what we all got into this business for, that is to create. To me, that means coming up with the big idea and then jumping in, rolling up my sleeves and executing. Some days, that means art directing. Other days that means writing. Sometimes, it's hunkering down with the planner and figuring out the strategy. And on the best days, it's all of the above.
As a creative leader, I help make agencies better. I bring passion, vision and a collaborative approach ( both internally as well as with clients) to raising the level of the work, streamlining processes, mentoring talent across all disciplines and winning new business.
New business wins include: Starbuck's Evolution Fresh Juices, Tazo Tea, Starkist, Trex Decking & Railing, Sunoco, Dietz & Watson, The Fountainebleau Hotel, Rosewood Hotel Group and WXRT. My work and leadership also lead to the saving of several vital agency accounts, The Commonwealth of Pennsylvania, Capital Blue Cross Insurance and The Gramercy Park Hotel.
You can find me at 215-313-3165 or firstname.lastname@example.org