TV + RADIO + PRINT + DIGITAL + WE MEAN BUSINESS
Like many states, Pennsylvania was suffering from a budget crisis. To ease the burden, the state decided it was time to collect on back taxes owed. Challenged with getting this message across , we created a campaign that both opened eyes as well as checkbooks. The campaign raised $261 million dollars ($71 million over goal) for the State of Pennsylvania and generated a national debate with commentary from Whoopi on "The View", to Bill O'Reilly on Fox News, to major news publications like The Huffington Post, Forbes and Bloomberg Business Week. It also inspired a host of You Tube parodies. Beating the client's goal while starting a national debate over a state wide campaign generating earned media, I'd call that a win-win.