When it comes to the State of Pennsylvania, there's more than one famous groundhog. Sure, Punxsutawney Phil gets a lot of air-play once a year for his wintery prognostication, but there's no denying that Gus, the second-most famous groundhog in PA was a roaring success for the Pennsylvania Lottery.
Faced with sagging interest in their scratch-off games from both consumers and vendors, the lottery challenged us to save their games. And save them we did. Through more than 8 years and over 50 commercials produced, Gus scratched his way to an all-time sales record of $1 billion dollars annually while propelling the PA Lottery to become one of the fastest growing lotteries in the nation. Gus, Phil's got nothing on you brother.