TELEVISION + DIGITAL + OOH + HORROR SHOW
What happens when you combine everything in a hospital that can carry the germs that cause Hospital Acquired Infections (HAI). Germy, a monster whose nemesis just happens to be...(wait for it)...soap. Seems your mom's nagging to wash your hands was pretty smart after all. TV and OOH encouraged people to visit "CleanHandsSaveLives.org" to find out how they could help prevent HAI as well as learning about all the things that made up our monster, Germy.