DIGITAL + VIDEO + OOH + ON PREMISE + BROTHERHOOD
How do you get a group that is typically rebellious and anti-authority to listen to a state sponsored message regarding motorcycle safety? Let them tell the story. On LiveFeeRideAlive.com, the center piece of which is a moving documentary, riders share their stories of near misses and loss and pledge to be -1. One less accident. One less fatality. One less statistic.
Gold National Addy for Public Service, Best of Public Service-Philadelphia Addys, Gold, Interactive- Philadelphia Addys, FWA Featured Site. CA web pick of the week.