TV + PRINT + SOCIAL + OOH + IN-STORE + AWESOME
With 26 grams of protein made from real milk, Core Power is the perfect drink to help us all accomplish all the awesome things we want to during the course of our day. For our Olympic campaign, we wanted to feature an athlete that personified every day awesome, Simone Biles, the 3X World Gymnastics Champion. Biles went on to win 4 gold medals at the Rio Olympics including the Women's All Around, Women's Team, Individual Floor and Individual Vault. That's what I call "Everyday Awesome".