Problem gambling is now designated as a treatable disorder. However, research shows that people still believe gamblers are simply "just making bad decisions". Our mission was to bust that myth wide open.
Dad's Big News
Yuengling wasn't in any hurry to join the fray in the light beer category. Aside from not wanting to cannibalize their flagship lager brand, they didn't want to sully its reputation either with some cheap, watered down crap. When they did decide it was time, they came to us to help them launch it. Through scientific methods called "taste" and "eyes", we very quickly surmised that it neither tasted or looked like your typical light beer. By stating the obvious, we raised sales of light lager by 65% and sales of traditional Yuengling lager grew by 10% showing that not only did we successfully launch the brand, we did it without hurting regular Yuengling Lager Sales.
DIGITAL: To engage millenial consumers on premise, we combined three of the things they like best, social, digital and beer, to create the first promotion to add twitter functionality to a tap handle.
Awarded gold and "Best of Digital"-Philadelphia Addys, Gold, Interactive-Philadelphia Addys
Yuengling Beer: Tweets On Tap
Seen as the knife their parents use ( i.e old and stodgy), Wüsthof had an image problem. To redefine the brand, we teamed up with some on-the-edge influencers who are pushing culinary boundaries in an integrated campaign we called "Defining The Edge". Centering around a microsite for the brand, each influencer has a devoted page featuring videos content and downloadable recipes of their signature dishes.
Microsite: Jonathon Home Page
Microsite: Camus Home Page
Microsite: The Cutlery
Butter made from happy cows on small family farms in the cleanest country in the world. Well, damn, no wonder this butter tastes so good. But, just to do our due diligence, we wanted to see for ourselves. So, we ventured to Finland with our spokesperson Sam, the cooking guy to make sure.
Butter: TV and Pre-Roll
Cleanest Country: TV and Pre-Roll
Sauna: TV and Pre-Roll
With 26 grams of protein made from real milk, Core Power is the perfect drink to help us all accomplish all the awesome things we want to during the course of our day. For our Olympic campaign, we wanted to feature an athlete that personified every day awesome, Simone Biles, the 3X World Gymnastics Champion. Biles went on to win 4 gold medals at the Rio Olympics including the Women's All Around, Women's Team, Individual Floor and Individual Vault. That's what I call "Everyday Awesome".
Western & Southern Financial
Western & Southern is a rock solid financial planning company based in Cincinnati, Ohio. With a desire to build name recognition, they came to us with the mission to create a campaign that would air specifically on Sunday Night Football. For a little extra recognition, we decided to tie the media buy to our client a little tighter by using Cincinnati Bengals legend and SNF commentator, Cris Collinsworth as our spokesperson. Welcome to your tomorrow, powered by Western & Southern.
NUVEEN CLOSED-END FUNDS
To hell with all those old cliché images of retirement. Today's retiree's want to continue leading active lives—enjoying all the things they put off doing because they were too busy working. Nuveen Closed-End Funds help investors generate active income through their retirement so they can enjoy their new found freedom. Turning office vernacular that our target was about to be freed from on it's head, we invited people to "Link out", "delete their resumes" and imagine every day as "paid time off". Long live retirement!
Evolution Fresh Juices
Starbucks' Evolution Fresh brand line of juices are cold-pressed as compared to other brands that are heat pasteurized. To avoid too much scientific mumbo jumbo, suffice to say that "cold-pressed" means that the juice actually retains more of what you're drinking the juice for- vitamins, minerals and just all around veggie goodness. To us, that seemed like a pretty straight forward story to tell as demonstrated in our pitch winning campaign.
LIVE FREE / RIDE ALIVE
How do you get a group that is typically rebellious and anti-authority to listen to a state sponsored message regarding motorcycle safety? Let them tell the story. On LiveFeeRideAlive.com, the center piece of which is a moving documentary, riders share their stories of near misses and loss and pledge to be -1. One less accident. One less fatality. One less statistic.
Website: UG Messages
Website: UG Videos
CLEAN HANDS SAVE LIVES
What happens when you combine everything in a hospital that can carry the germs that cause Hospital Acquired Infections (HAI). Germy, a monster whose nemesis just happens to be...(wait for it)...soap. Seems your mom's nagging to wash your hands was pretty smart after all. TV and OOH encouraged people to visit "CleanHandsSaveLives.org" to find out how they could help prevent HAI.
To those who say winning isn't everything, we say, "bullshit". Ask anyone who's ever won anything and they'll tell you, winning is simply the greatest feeling in the world. Here's to Victory!
Victory For All
Just what the hell is Chai tea? Ask 10 people to describe it and you'll get 10 different answers. Starbucks posed the same question to us and we delivered with this campaign that decided that the best way to describe Chai was to make it a visual, visceral experience. With this artful campaign that captures the imagination we also captured the business.
When it comes to the State of Pennsylvania, there's more than one famous groundhog. Sure, Punxsutawney Phil gets a lot of air-play once a year for his wintery prognostication, but there's no denying that Gus, the second-most famous groundhog in PA was a roaring success for the Pennsylvania Lottery.
Faced with sagging interest in their scratch-off games from both consumers and vendors, the lottery challenged us to save their games. And save them we did. With over 50 commercials produced, Gus scratched his way to an all-time sales record of $1 billion dollars annually while propelling the PA Lottery to become one of the fastest growing lotteries in the nation. Gus, Phil's got nothing on you brother.
The Resort at Paws Up
The Resort at Paws Up isn't your typical luxury destination. Tucked away in the rugged and beautiful terrain of Greenough, Montana, the resort is far off the beaten path from the world's typical luxury destinations, however, with our award-winning work we like to think we helped put them on the map.